Choosing a CMS that supports your business

Choosing-joomla-vs-wordpress

Your website is your most visible and valuable marketing asset and the decision as to which content management system (CMS) to use when building your site can have a long-term impact on the success of your business.  

Building your website

When you get around to making those crucial decisions about building a website one question you will need to answer is what type of CMS (content management system) you will plan to use. These days many people prefer to use a CMS for building a blog or website as it makes it a lot easier for people with no web design experience to make minor changes to the website such as adding blog posts, uploading new images or making small edits to your key pages.

Of course, the main appeal of any good CMS is its ease of use. This is why a CMS is a good choice for anyone that has a team of people managing content on their website who do not have any web development skills or very little technical expertise.

 

A good CMS will be SEO friendly, have a responsive template (desktop, phone and tablet friendly), conforms to the latest web accessibility and security standards, is flexible to your future needs and offers an excellent return on your investment.

A CMS has almost everything you need right out of the box, but also provides the option to integrate with third-party applications:

  • Marketing Automation
  • E-commerce
  • CRM
  • Lead Capture Forms
  • Blog Integration
  • Event Registration
  • Social Media Integration
  • Help Desk
  • Analytics
  • Reporting

Joomla vs WordPress

These two platforms stand out from the pack and both are renowned for their ease-of-use, extensive customization opportunities, active communities and support. While Joomla and WordPress have their respective pros and cons, they can both be employed to build modern, feature-filled sites. 

Joomla

Joomla! is an award-winning CMS that really does it all, balancing both extensibility and ease of use. It powers millions of websites and applications of all types: think anything from personal blogs to corporate portals and intranets. No need to be super advanced, but Joomla! does require a bit more technical skill than WordPress out of the gate.

If you're looking to build an e-commerce store or a social networking-style application, Joomla! performs as well or better than most other CMS options. Should you need to add additional, special functionality, Joomla has thousands of extensions in its Extensions Directory. You can find extensions for anything, from image galleries and slideshows to script integrations, URL redirects, and e-commerce functionality. 

Nintendo, Ikea, Harvard University, Linux, and McDonald's.

 
Powered by Joomla
WordPress

Through the use of plenty of plugins, themes, and widgets, a WordPress site can be incredibly customizable and extensible, making it a good fit for small to medium-sized sites all the way up to more complex builds. Publishing content, updating plugins, and version updates are all very straightforward and the security is excellent.

The more you want out of a WordPress site, the more it can be helpful to get a developer to work with you. With WordPress, you get what you put in—and the possibilities can be endless. The Advanced Custom Fields plugin gives admins even more control over how content and data is displayed, adding complexity where you need it to WordPress's famously user-friendly admin panel.

TechCrunch, Walt Disney Co., Time, and BBC America's

 
Powered by WordPress
Ease of use

Even if you are a professional web developer or designer, you want the tools to be as simple as possible. But for beginners, having a simple CMS is a must-have. Luckily, both WordPress and Joomla are quite simple to understand and start with.

WordPress is definitely more suitable for beginners, yet it still allows you to expand your website into a more complex project.

Joomla is definitely more complex and comes with more built-in features. It can help professionals to build more complicated websites because it offers more technical options from the very start. 

Similarities
  • Both are free and open-source
  • Both offer a selection of templates
  • Both extend core functionality with add-ons
  • Both require installation, setup, and hosting
  • Both offer mobile responsive frameworks 
So how are you supposed to choose which one is right for you?

Whether it be from automated marketing, blogging, e-commerce, to developing a full enterprise with your website, you need to know what you are trying to do in your business, what is your digital marketing strategy and how it will it support and work best for your users. 

Summary

 Key points to take into consideration:

  • Solid core functionality
  • Intuitive and easy to use
  • Creative control
  • Customisation
  • Editor
  • User roles and access
  • Clean, fast and SEO-friendly code
  • Scalability / multi-site support
  • Security
  • Support
  • Aligns with your users' needs

We hope this will give you some fuel for thought and help you know some of the things to look for and consider when choosing a CMS to support your business.

However, sometimes, you don't want to investigate any of this. That's where we come in. We have over 45 years accumulative experience in the online landscape and have been keeping up to date on these things since the beginning of it all. We're technology agnostic, which means we have no lean towards one technology or the other, and always find the right technology that aligns with your business objective.

Reach out. Be kind. Mean it.
Synercon Projects
 

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